Free Audits
No customers, escalating marketing costs …. discover why
Customer numbers are dropping while existing customers are price-sensitive, unresponsive, and disloyal. Assess marketing strategy & deployment to uncover unprofitable campaigns and discover ways to maximise return on investment.Read MoreLow revenue, poor sales performance …. discover why
Unclear purpose …. no direction, unproductive & ineffective sales processes, disorganised & unresponsive sales team. Assess strengths & weaknesses, uncover courses of poor sales performance and discover areas of competitive advantage.Read More
Special Reports
Avoid the ‘Cowboy’ consultant
Understand the big picture and guard against self serving solutions providers – with their indifference to business needs, unacceptable work practices and absence of support. Don’t be dazzled by the hype …. be equipped with the knowledge to fight back.Read MoreEliminate bad marketing decisions
Misrepresentation of expected outcomes, unaccountable work practices, inexperience & incompetence …. characteristics common in the marketing industry. Don’t be a victim of self serving marketing companies …. be equipped with the knowledge to fight back.Read More
Latest Posts
The importance of diversified marketing campaigns
Availability and access to information has changed buyer expectations and behaviour. Buyers now prefer to be educated and not sold to –...Read More
5 critical components of a successful marketing campaign
Maintaining a successful business presence requires much more than a yellow page listing or newspaper ad and praying for customers to...Read More
Top 5 reasons traditional advertising sucks.
Reason #1: Business are frustrated with poor results (particularly in a slow economy) We regularly survey business owners, and ask...Read More
8 reasons to use direct response marketing
‘Traditional’ vs ‘Direct Response’ …. What’s the difference? Marketing falls into two broad categories – one is...Read More
5 Steps to finding the right marketing agency
Finding the service provider best suited to your business development needs (based on outcome & level of engagement) can be a...Read More
6 Mistakes to avoid when choosing a marketing partner
1. Choosing a marketing agency based on price Choosing a marketing agency based on price can be tempting at first (after all price is...Read More
7 Dirty little secrets marketing agencies hope you never find out
We’ve previously discussed the questionable practices used by marketing agencies to secure a sale, or boost their profits. These...Read More
6 Predatory tactics used by marketing agencies
Scams, cons and predatory tactics are common practice with unscrupulous marketing agencies looking for the quick dollar. Preying on...Read More
13 Critical considerations when selecting a marketing agency
In many cases marketing initiatives are undertaken as a result of chance contacts from marketing services providers. The viability of...Read More
5 Costly misconceptions about marketing
Having consulted on numerous marketing projects we regularly uncover common beliefs which sabotage marketing efforts, and suppress...Read More
7 rules to engage & build trust online
To achieve any degree of long-term success online, a business must invest the time to build trust with your target audience. Once you...Read More
6 strategies for building trust in sales teams
Trust is defined as “reliance on the character, ability, strength, or truth of someone or something.” Consider that for a...Read More
Killer cold calls (part 3) – handling objections
When sales people hear an objection, they often cringe. The very idea that a prospect could say no causes anxiety and often triggers a...Read More
6 mistakes that destroy trust online
Unacceptable work practices, misrepresentation and outright deceit are common in current business landscapes. This is especially true...Read More
Long form sales letters – flop with corporate buyers
In a previous blog had argued ‘Long form’ sales letters are an effective marketing methodology if done correctly, and outlined why...Read More
Enable sustained growth
We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read MoreGain competitive advantage
We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More
Free Stuff
Free Product 3
We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read MoreFree Product 2
We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read MoreFree Product 1
We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More
Latest Newsletters
Eventz
‘Eventz’ is a monthly newsletter announcing best practice seminars, workshops & forums … with an aim of guaranteeing sales & marketing productivity & performance. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing ...Read MoreGet Bizii
‘Get Bizii’ is a monthly newsletter focusing on process & technology innovation for delivering countless connected, responsive & loyal customers. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing marketing problems, but also ...Read MoreSales Ignition
‘Sales Ignition’ is a monthly newsletter focusing on sales best practice for improved sales performance and better decision making. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing sales problems, but also position ...Read More
