Categories

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Increase Brand Visibility
.... More Visitors

Ensure your brand and associated
marketing is prominent on multiple
marketing platforms
…. and in the minds of potential
customers

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Better Sales Conversion
.... More Customers

Engage visitors …. educate them on
the unique value, perfect customer fit
and trustworthiness you provide
…. and make the sale

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Increase Customer Spend
.... Larger Sales

Help customers make purchases
based on value and not price
…. and guide their purchase decisions
to maximise the value of each sale

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Inspire Repeat Purchases
.... More Revenue

Nurture relationships with existing
customers and actively encourage
them to keep coming back

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Build Customer Loyalty
.... More Profit

Engage, educate and connect with
customers to build loyalty
… and make customer relationships
dramatically more profitable

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Strategic Market
Positioning

Responsive to customer needs and
receptive to competitor & market
influence .... you know where you're
heading and how to get there

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Increase Sales Team
Productivity

Develop efficient, reliable & productive
sales processes
.... eliminate redundancy and focus on
activities which generate a sale

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Guarantee Sales
Performance

Develop a skilled, conpetent and
efficient sales team
.... identify gaps in sales competency
and implement programs to ensure
performance

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Monitor Performance
& Maintain Control

Implement systems to monitor performance
.... ensure effective tactical planning,
and focus on activities which produce
the best ROI

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Boost Team Moral

Develop a motivated, cooperative
and responsive sales team
.... capable & willing to exceed budget

 

Is Poor Sales Performance Hurting Your Business ?

Selected Videos

Free Audits

Special Reports

  • Sales Report

    Avoid the ‘Cowboy’ consultant

    Understand the big picture and guard against self serving solutions providers – with their indifference to business needs, unacceptable work practices and absence of support. Don’t be dazzled by the hype …. be equipped with the knowledge to fight back.Read More
  • Marketing Report

    Eliminate bad marketing decisions

    Misrepresentation of expected outcomes, unaccountable work practices, inexperience & incompetence …. characteristics common in the marketing industry. Don’t be a victim of self serving marketing companies …. be equipped with the knowledge to fight back.Read More

 

Solve Existing Problems & Seize Emerging Opportunities

 

Latest Posts

Diversified Marketing A

The importance of diversified marketing campaigns

Availability and access to information has changed buyer expectations and behaviour. Buyers now prefer to be educated and not sold to –...Read More
Successful Campaigns A

5 critical components of a successful marketing campaign

Maintaining a successful business presence requires much more than a yellow page listing or newspaper ad and praying for customers to...Read More
Advertising Sucks A1

Top 5 reasons traditional advertising sucks.

  Reason #1: Business are frustrated with poor results (particularly in a slow economy) We regularly survey business owners, and ask...Read More
Direct Reponse A

8 reasons to use direct response marketing

‘Traditional’ vs ‘Direct Response’ …. What’s the difference? Marketing falls into two broad categories – one is...Read More
Steps Finding Agency A

5 Steps to finding the right marketing agency

Finding the service provider best suited to your business development needs (based on outcome & level of engagement) can be a...Read More
Mistakes Choosing Agency A

6 Mistakes to avoid when choosing a marketing partner

1. Choosing a marketing agency based on price Choosing a marketing agency based on price can be tempting at first (after all price is...Read More
Dirty Secrets A

7 Dirty little secrets marketing agencies hope you never find out

We’ve previously discussed the questionable practices used by marketing agencies to secure a sale, or boost their profits. These...Read More
Predatory Tactics A

6 Predatory tactics used by marketing agencies

Scams, cons and predatory tactics are common practice with unscrupulous marketing agencies looking for the quick dollar. Preying on...Read More
Selecting Agency A

13 Critical considerations when selecting a marketing agency

In many cases marketing initiatives are undertaken as a result of chance contacts from marketing services providers. The viability of...Read More
Costly Misconceptions A

5 Costly misconceptions about marketing

Having consulted on numerous marketing projects we regularly uncover common beliefs which sabotage marketing efforts, and suppress...Read More
Engage Trust A

7 rules to engage & build trust online

To achieve any degree of long-term success online, a business must invest the time to build trust with your target audience. Once you...Read More
Building Trust A

6 strategies for building trust in sales teams

Trust is defined as “reliance on the character, ability, strength, or truth of someone or something.” Consider that for a...Read More
Cold Calls3a

Killer cold calls (part 3) – handling objections

When sales people hear an objection, they often cringe. The very idea that a prospect could say no causes anxiety and often triggers a...Read More
Trust Mistakes A

6 mistakes that destroy trust online

Unacceptable work practices, misrepresentation and outright deceit are common in current business landscapes. This is especially true...Read More
Long Form Sales Letters 2a

Long form sales letters – flop with corporate buyers

In a previous blog had argued ‘Long form’ sales letters are an effective marketing methodology if done correctly, and outlined why...Read More

 

Sales & Marketing Ideas, Trends and News

 

What do You Think ?

'Long form Sales Letters' have proven to be usefull sales tools .... but are they becoming dated and ineffective. What's your oppinion?

Latest News

  • News ComingSoon2

    Enable sustained growth

    We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More
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    Gain competitive advantage

    We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More

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    Free Product 3

    We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More
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    Free Product 2

    We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More
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    Free Product 1

    We are working hard to finalise our sites and provide the resources & support to enable informed decision making and improve sales & marketing efficiency.Read More

Latest Newsletters

  • Newsletter Eventz

    Eventz

    ‘Eventz’  is a monthly newsletter announcing best practice seminars, workshops & forums … with an aim of guaranteeing sales & marketing productivity & performance. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing ...Read More
  • Newsletter Get Bizii

    Get Bizii

    ‘Get Bizii’  is a monthly newsletter focusing on  process & technology innovation for delivering countless connected, responsive & loyal customers. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing marketing problems, but also ...Read More
  • Newsletter Sales Ignition

    Sales Ignition

    ‘Sales Ignition’  is a monthly newsletter focusing on  sales best practice for improved sales performance and better decision making. The first edition of this news letter is yet to be published. We appreciate your patience and look forward to providing relevant information and resources – to solve not only existing sales problems, but also position ...Read More

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