Categories

Steps Finding Agency A

5 Steps to finding the right marketing agency

Finding the service provider best suited to your business development needs (based on outcome & level of engagement) can be a daunting prospect – requiring extensive research, understanding of business objectives, basic knowledge of marketing options and familiarity with ‘tricks of the trade’; along with application of a well-defined selection criteria.Read More
Mistakes Choosing Agency A

6 Mistakes to avoid when choosing a marketing partner

1. Choosing a marketing agency based on price Choosing a marketing agency based on price can be tempting at first (after all price is always a factor), but doing so inevitably results in a combination of the following: • Low price is the bait that attracts your phone call. Once the agency gets you on ...Read More
Dirty Secrets A

7 Dirty little secrets marketing agencies hope you never find out

We’ve previously discussed the questionable practices used by marketing agencies to secure a sale, or boost their profits. These manipulative practices are used by unscrupulous ‘pretenders’ which try to make up for their lack of expertise by cheating clients. In this blog we focus on the hard sell manipulation and ‘smoke & mirrors’ applied on ...Read More
Predatory Tactics A

6 Predatory tactics used by marketing agencies

Scams, cons and predatory tactics are common practice with unscrupulous marketing agencies looking for the quick dollar. Preying on uninformed small businesses, they rely on deception and fraudulent practices to make sales quotas – with little consideration for client needs.Read More
Selecting Agency A

13 Critical considerations when selecting a marketing agency

In many cases marketing initiatives are undertaken as a result of chance contacts from marketing services providers. The viability of their service offering is taken for granted, and an ‘out of the box’ solution is implemented as a token gesture – resulting in negligible returns. …. Does this sound familiar?Read More
Costly Misconceptions A

5 Costly misconceptions about marketing

Having consulted on numerous marketing projects we regularly uncover common beliefs which sabotage marketing efforts, and suppress business profitability and sustainability. This blog breaks down the thought processes keeping us from moving forward and seizing opportunities when it comes to our business and marketing.Read More
Building Trust A

6 strategies for building trust in sales teams

Trust is defined as “reliance on the character, ability, strength, or truth of someone or something.” Consider that for a minute …. trust indicates that you depend on another person to do the right thing. You believe in the individual’s ability, integrity and strength of character, to the extent that you’re able to put yourself ...Read More
Trust Mistakes A

6 mistakes that destroy trust online

Unacceptable work practices, misrepresentation and outright deceit are common in current business landscapes. This is especially true when you are doing business online. Is it any wonder buyers are so skeptical with the multitudes of misleading offers presented to them on a daily basis.Read More
Communication Checklist A

Communication checklist for results

Communication is the process by which people exchange facts and ideas, express opinions and convey emotion. As a sales manager or sales professional you plan, organise and make decisions, but unless you effectively communicate those decisions to others the action which follows will be subject to random interpretations – resulting in unproductive responses. Effective communication...Read More