Engage Trust A

7 rules to engage & build trust online

To achieve any degree of long-term success online, a business must invest the time to build trust with your target audience. Once you position yourself as a trusted authority in your marketplace you will be amazed at how fast your profits will increase and your business will grow. For the most part trust is built ...Read More
Cold Calls3a

Killer cold calls (part 3) – handling objections

When sales people hear an objection, they often cringe. The very idea that a prospect could say no causes anxiety and often triggers a panic response. You instinctively defend your position and try to overcome the objection.Read More
Trust Mistakes A

6 mistakes that destroy trust online

Unacceptable work practices, misrepresentation and outright deceit are common in current business landscapes. This is especially true when you are doing business online. Is it any wonder buyers are so skeptical with the multitudes of misleading offers presented to them on a daily basis.Read More
Long Form Sales Letters 2a

Long form sales letters – flop with corporate buyers

In a previous blog had argued ‘Long form’ sales letters are an effective marketing methodology if done correctly, and outlined why it’s such a powerful sales tool with the consumer market. If we accept ‘long form’ formats as being universally advantageous, how do we explain the mixed results with corporate buyers? What makes these buyers ...Read More
Cold Calls 2a

Killer cold calls (part 2) – demystified

Telemarketing can be brutal – first impressions are lasting, you don’t get a second chance. With only 10 seconds to grab a prospects attention and engage them long enough to get your message across, preparation is crucial. We’ve previously discussed the structure of a good script and offered an example, it’s now necessary to explain ...Read More
Cold Calls 1a

Killer cold calls (part 1) – “the structure”

When it comes to cold-calling many people think they can just “wing it”, but with 10 seconds to grab a prospects attention and engage them long enough to get your message across; preparation is your key to success. Remember, first impressions are lasting … often there is no second chance. If we accept preparation is ...Read More