Diversified Marketing A

The importance of diversified marketing campaigns

Availability and access to information has changed buyer expectations and behaviour. Buyers now prefer to be educated and not sold to – they search for products/services online, research available businesses, and visit you premises with the aid of online maps. Your business survival depends on your ability to: • prominently display answers to customer concerns ...Read More
Successful Campaigns A

5 critical components of a successful marketing campaign

Maintaining a successful business presence requires much more than a yellow page listing or newspaper ad and praying for customers to start rolling in. Marketing is no longer a singular event – and now requires a universal approach over the whole ‘customer lifecycle’. It’s a process which takes into account how your business finds customers, ...Read More
Advertising Sucks A1

Top 5 reasons traditional advertising sucks.

  Reason #1: Business are frustrated with poor results (particularly in a slow economy) We regularly survey business owners, and ask them “What are you doing to promote your business?” and “What results are you getting?” The answers are always the same “Yellow pages, internet, newspaper, radio, TV and direct mail” and “Crappy, lousy, frustrating, ...Read More
Direct Reponse A

8 reasons to use direct response marketing

‘Traditional’ vs ‘Direct Response’ …. What’s the difference? Marketing falls into two broad categories – one is ‘traditional’ (brand based) advertising, the other is ‘direct response’ advertising. As its name implies ‘direct response’ marketing is both targeted directly to potential buyer and elicits an immediate response. ‘Traditional’ advertising refers to...Read More